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Atlas
For the portco CRO

Forecast accuracy above eighty-five percent. Pipeline hygiene that runs without you.

Atlas installs Sales Ops as a department — wired to your CRM and your conversation intelligence, held to evals on forecast accuracy, ICP routing, and expansion lift. Six named agents under one eval suite. Not another dashboard on the pile.

Act 01The problem

Pipeline forecast accuracy sits below eighty percent. AEs spend Friday afternoons hand-curating the next-week call. ICP routing is a tribal-knowledge exercise that lives in SDR-manager heads. Expansion signal lives inside Gong recordings nobody listens back to in time. Renewal risk surfaces the week before the renewal. Every quarter you commit a number; every quarter the gap to actual is wider than the prior.

Act 02Atlas

Sales Ops installs as a department on the operating system. Wired to your CRM, your conversation intelligence, your enrichment substrate. Six named agents — Pipeline Hygiene, Deal Intelligence, ICP Match, Outbound Sequencing, Forecast, Renewal & Expansion — each held to evals authored at install. The department writes to your CRM where evals pass. It surfaces the proposal to the AE where they do not. Replaces sixty to eighty percent of the SDR qualification load.

Act 03The outcome

Forecast accuracy lifts above eighty-five percent inside two quarters. ICP routing automates against your closed-won shape, not a static rulebook. Expansion signal surfaces inside Marketing/CS the day after the customer call — not the week after. Renewal risk shows up ninety days out, not seven. The number you commit to your CEO is the number your AEs are running.

What Sales Ops actually does on day one
  • Reads every account, every conversation, every CRM field exactly the way your top AE does.
  • Proposes pipeline, routing, and stage transitions; writes only where evals pass; surfaces to the rep where evals do not.
  • Hands off to Marketing/CS through the substrate — not through an email thread that gets lost on Friday.