Privacy Policy
Last updated: 10 May 2026
This Privacy Policy describes how Perpetual Core, Inc. ("Perpetual Core," "we," "us," or "our") collects, uses, and shares information about you when you visit atlas.perpetualcore.com and our related marketing properties (collectively, the "Site"). The Site is operated as a marketing surface for Atlas, an operating system installed inside fund-backed portfolio companies.
This policy does not cover Atlas customer engagements themselves. Customer data captured during the install — substrate connectors, departmental telemetry, eval results, reporting artifacts — is governed by the Master Services Agreement signed between Perpetual Core and the engaged portfolio company.
1. Information we collect
1.1 Information you provide
- Discovery audit submissions. When you submit the Atlas Discovery form, we collect the portfolio-company name, your name, your title, your email address, the fund or family office name (if provided), the systems your company uses (CRM, ERP, communications, conversation intelligence), the pain points you select, your decision timeline, and any free-text notes you supply.
- Lighthouse LOI requests. When you request access to the Lighthouse customer LOI template, we collect your name, email, fund name, and role.
- Direct contact. Email or phone outreach to the founders is recorded as ordinary business correspondence.
1.2 Information we collect automatically
- Web analytics. We use PostHog and Vercel Analytics to capture pageviews, navigation events, conversion funnels, and Web Vitals. PostHog is configured with
capture_pageview: 'history_change'and respects Do Not Track. - Server logs. Vercel records request metadata (IP address, user agent, response time) for operational and security purposes.
- Cookies. We use a minimal cookie set: a PostHog distinct-id cookie, Vercel's session cookie, and any cookies set by services we embed (Cal.com if you book a call).
2. How we use information
- To respond to Discovery audit requests and Lighthouse LOI requests
- To send transactional email confirming submissions and Lighthouse access tokens (via Resend)
- To analyze conversion funnels and improve the Site (via PostHog)
- To monitor Site performance and security (via Vercel)
- To comply with legal obligations and to defend our legal rights
3. Data processors
We rely on the following third-party services to operate the Site. Each is contractually bound to handle your information consistently with this policy.
| Service | Purpose | Region |
|---|---|---|
| Vercel | Hosting, edge delivery, analytics | United States |
| Supabase | Atlas Control database (Discovery + LOI intake) | United States |
| Resend | Transactional email | United States |
| PostHog | Product analytics, funnel analysis | United States |
| Cal.com | Founder discovery-call booking (when embedded) | United States |
Customer data captured during paid Atlas engagements is governed separately and is not used to train any foundation model. See our AI Disclosure for the operating discipline.
4. Sharing
We do not sell your information. We share it only with the data processors listed above and only as needed to operate the Site.
5. Retention
- Discovery audit submissions and Lighthouse LOI requests are retained for the duration of the prospective customer relationship and for a maximum of seven years thereafter for legal and audit purposes.
- Web analytics events are retained for 12 months in PostHog.
- Server logs are retained per Vercel's default retention.
6. Your rights
Depending on your jurisdiction, you may have rights to access, correct, delete, or restrict our processing of your information. To exercise these rights, contact us at the address below.
European Economic Area, United Kingdom, and California residents have specific rights under the GDPR, UK GDPR, and CCPA respectively, including the right to lodge a complaint with a supervisory authority and the right to opt out of any sale of personal information (we do not sell personal information).
7. Children's privacy
The Site is not directed to children under 16 and we do not knowingly collect information from children under 16.
8. Changes
We may update this Privacy Policy from time to time. Material changes will be reflected in the "Last updated" date at the top of this page.
9. Contact
Perpetual Core, Inc. Attention: Privacy Email: privacy@perpetualcore.com